London fashion week: Burberry at Piccadilly Circus

Beneath the statue of Eros a small crowd gathers to watch the labels A/W 2011 catwalk show, live on the advertising screensThe steps beneath the Eros statue at Piccadilly Circus have become the de facto front row. Tourists are still posing for photographs with their families but are fast being outnumbered by groups of chattering fashion students who have gathered to watch the autumn/winter 2011 Burberry catwalk show which ? for the first time ever - is about to be beamed live on to the giant billboard screens (pictured below). Above a McDonalds advert, the screen is counting down: "Burberry, live from London fashion week in four minutes and 39 seconds."Expectation is high. There is no studied boredom, no sniping about who is seated where and no PRs in headsets sweeping VIPs to the front

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